Latest Google News – How to Use GIFs in Marketing EMails
It is professional place to choose numerous variety of quality apps is all about Appsread.com. Appsread is considered as the top ranked apps review site concentrating on Web App Reviews, iPhone / iPad / iOS App Reviews, Android App Reviews, and Facebook App Reviews. The persuasive efforts of appsread members offer technically beneficial resources for global app developers and marketers.
According to technocrat members of appsread the Graphics Interchange Format shortly called as GIF, is a quality file format which virtually includes series of trailblazing photos conglomerated together and marveled the appearance of animation. The best review site for global apps appsread lists out some of the popular companies who made complete usage with GIF, respectively as Vine, Buzzfeed and Tumblr. For global marketers with the help of animated GIFs one can crucial role as a cogent storytelling tool in emails.
GIFs realistically offer haste ways to illustrate an interesting story, exhibiting multiple products, or professionally highlighting required area in the email without nurturing with Flash.
Appsread releases top five tips on how to utilize and optimize GIFs in your marketing emails. They are respectively as
1. Keep it Light
It is better to keep small with the total email file size around 40KB in total. So eventually the potent animation could add life to your emails in a professional manner.
2. Choose the right file formats
Generally the emails must be professionally designed in HTML text so as to bring down the size. The JPEGS are the most preferred format for photos, while GIFs could be utilized as a facile way to illustrate short and crisp animated story.
3. Use GIFs sparingly
The acumen members of Appsread advises to use GIF’s sparingly like the popular American Apparel which cinch utilizes color-changing boxes and short crisp animations for promoting their innovative new products.
4. Keep it short
The global user normally with average of 15 to 20 seconds spent on each email, it is crucial to keep emails short.
5. Test the final product
Appsread advises global users to utilize Chrome Developer Tools or Litmus for testing the size and view ability. For expediently cutting down size of the email global user can utilize professionally the service of email software company Responsys.
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