6 Ways to Increase Traffic to Your Website

There are numerous ways to increase traffic to your website, and in today’s post, I’ll share 6 Ways to Increase Traffic to Your Website, almost all of which are free.

How to Drive Traffic to Your Website with Content

Create a Business Blog

First probably most important, your company requires a blog where you can publish useful, long-form content on a regular basis. This is unavoidable.

• Businesses that blog receive 97% more links to their websites.
• Businesses that blog receive 55% more website visitors than those that do not.
• Bloggers are 13 times more likely to generate positive ROI.

Concentrate On Topics That Are Timeless

While news and trending topics can increase traffic temporarily, they are not worth the time and effort. Create content around topics that your audience will always be interested in. These evergreen posts will gain traffic and links over time, especially if they are refreshed on a regular basis.

Create Captivating Headlines

One of the most important aspects of your content is the headline. In fact, studies have shown that effective blog headlines can increase traffic by 500%. Even the most comprehensive blog post will go unread if it lacks a compelling headline. Learn the art of headline writing so that readers will select your post from the SERP.

Invite Others to Contribute To Your Blog as Guest Bloggers

Guest authors can not only broaden your topics and perspectives, but they will also want to share the article with their network and link to it on their site, potentially bringing new readers to yours. Just make sure you only post high-quality, original content that is free of spammy links. A set of standard guest posting guidelines can assist with this and keep your content on brand.

Make Stunning Visuals

To illustrate concepts, visualise data, and recreate charts in your branding, use design tools like Canva. When other websites use your images, they will include a link to your site. Moreover, Google is showing more images in regular Search results, giving you more chances to rank and increase the appeal (and thus click-through rate) of your result.

Incorporate Video

Text-based content is fine, but video can entice more visitors and keep them engaged. Here are some ideas for using video to increase website traffic:

• Include videos in your blog posts so that they can be found in video search results.
• To rank higher on YouTube, perform YouTube SEO, and then include links to your website in the video description.
• Include call to action buttons in your video that direct viewers to your website.

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