To effectively build out a location page for SEO, you will want to follow specific strategies that enhance your local SEO efforts. The process begins by utilizing your existing site templates, with the national homepage template serving as a foundation for the local homepage. Additionally, consider adapting this template structure for any localized product or service pages to maintain consistency throughout your site. This blog discusses about Multilocation SEO.

How to Do Local SEO for Multiple Locations in One City

Research indicates that local landing pages see improved performance with certain layout adjustments. For instance, it is beneficial to position customer star reviews prominently at the top of the page. Including customer testimonials sourced from Google Business profiles can also enhance credibility and trustworthiness. Furthermore, incorporating unique photos or videos on the page can create a more engaging and personalized experience for visitors. Another important factor to consider is reducing the presence of duplicate content or pre-footer blocks compared to national pages, ensuring that the local page remains focused and optimized for local searches.

How to Build Out a Location Page for SEO

Ultimately, the primary goal of a location page is to house relevant local keywords that resonate with your target audience. While these keywords may have lower search volumes, they typically result in higher click-through rates compared to non-localized keywords. Moreover, local pages often boast higher session key event rates, indicating a higher engagement level among visitors.

To identify suitable local keywords for your business, utilize tools like Semrush, Ahrefs, or Moz to explore keyword variations that align with your product, service, or brand. For example, if you are a quick-service restaurant chain establishing a new coffee shop in Boston, consider keywords that blend broader local terms like “Boston” with hyper-local specifics such as “Lincoln Park.” By crafting location pages that align with these strategies and best practices, you can enhance your multilocation SEO efforts and drive targeted traffic to your various storefronts.

What about SEO for Service Businesses with No Physical Location?

In the realm of SEO for service businesses without physical locations, even if your company doesn’t operate from a brick-and-mortar store, it still encompasses a specific service area, akin to businesses like plumbing contractors or mobile glass repair services. When it comes to franchise systems, licenses are often sold based on designated zip codes, granting the owner-operator exclusive rights for marketing and service provision within that defined service zone. Many franchise setups leverage dedicated web pages such as “Areas We Serve” or “City” pages to widen the geographical SEO scope of a location.

For instance, an HVAC company may feature a primary local homepage titled “Generic HVAC Company of Chicago” complemented by additional “Areas We Serve” pages for various neighborhoods like Lincoln Park, Logan Square, Lakeview, North Center, and Uptown. Typically, these service area pages follow a similar layout to the main local homepage but are tailored to focus on the area’s pertinent local keywords, although this approach may vary between brands.

Multilocation SEO Keeps Your Brand Local, Everywhere

Importantly, not every multilocation business opts for specific local landing pages or “Areas We Serve” pages in their SEO strategy. A notable example is Starbucks, which, despite the absence of such pages, continues to maintain its success in the market.

When it comes to multilocation SEO, maintaining a localized brand presence across different areas requires strategic decision-making, thorough research, and consistent upkeep to ensure sustainable outcomes. It is crucial to pursue a holistic approach, guided by comprehensive data analytics, a well-crafted long-term strategy, and the implementation of a dedicated platform to streamline operations and maximize results.

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